We watch the conversations online to research the attitudes towards you and your music. Social channels are the most dangerous as information has the most potential to go viral there.
We activate your current fan base to listen in on any rumors that might be circulating. We also watch other similar musicians to identify any threats they face that could affect you.
This skill will help you in effectively interacting with members of the media during interviews and press conferences specifically during a crisis. It guides you in getting your message across concisely and with influence.